Octmark + Arbe Living

about Arbe Living

Arbe Living’s Rapid Growth Through Strategic Online Marketing

Arbe Living is a company that deals in modular furniture and has been established specifically to meet the demands and cater to the unique wants and needs of their customers. The company is a Private Limited firm and indeed it is growing at an extremely high pace. The inception behind the company was conceived by a team of motivated young entrepreneurs.

Reviewed on
5/5
26000
+

Hours delivered back to the business

200
+

Lead Conversions has successfully acquired

98
%

Success rate on PPC Stratagies

5
+

Tools are used for Increasing ROI

Objectives

  • Generate Leads Online: Develop and execute strategies to attract potential customers through various online platforms.
  • Improve Rate of Investment (ROI): Optimise marketing expenditure to ensure a high return on investment.
  • Increase Turnover: Drive sales and revenue growth through targeted marketing campaigns.

What did Octmark do?

Strategies Implemented

  1. Website Optimization and SEO:

    • User-Friendly Website: Designed a responsive and user-friendly website to enhance user experience and engagement.
    • SEO Practices: Implemented search engine optimization techniques to improve the website’s visibility on search engines. This included keyword research, on-page SEO, and high-quality content creation.
  2. Content Marketing:

    • Blog and Resources: Created a blog featuring articles on home decor, furniture care, and modular furniture trends to attract and engage visitors.
    • Social Media Content: Shared visually appealing and informative content on social media platforms like Instagram, Facebook, and Pinterest to drive traffic to the website and increase brand awareness.
  3. Pay-Per-Click (PPC) Advertising:

    • Google Ads: Ran targeted Google Ads campaigns to capture potential customers searching for modular furniture.
    • Social Media Ads: Utilized Facebook and Instagram ads to reach a broader audience and retarget website visitors who did not convert initially.
  4. Email Marketing:

    • Newsletter Campaigns: Sent regular newsletters to subscribers with updates on new products, promotions, and industry insights.
    • Personalized Emails: Used personalized email marketing to nurture leads and encourage repeat purchases from existing customers.
  5. Analytics and Continuous Improvement:

    • Performance Tracking: Utilized analytics tools to monitor the performance of all marketing campaigns and identify areas for improvement.
    • A/B Testing: Conducted A/B testing on various marketing elements such as email subject lines, ad creatives, and landing page designs to optimize results.

The Results

Conclusion

The strategic online marketing initiatives played a crucial role in Arbe Living’s rapid growth and success. By focusing on website optimization, content marketing, PPC advertising, email marketing, and influencer partnerships, Arbe Living was able to significantly enhance its brand visibility, generate high-quality leads, and achieve substantial revenue growth. The company’s experience underscores the importance of a comprehensive and data-driven marketing approach in achieving business objectives and driving growth in the competitive modular furniture market.

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